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Bharathidasan Institute of Management
The marketing courses are taught through the use of an innovative learning tool. This tool requires the students to relate all concepts, tools and techniques of marketing to a chosen Industry.
The students understand in this process the merits and limitations of applying a conceptual framework. Hence, they develop a modified framework that can suit the requirements of the industry.
This approach was successfully practiced by a team of students who did a study on the TATA Indica project and made a presentation of their findings to the TELCO top brass.
The finance courses emphasize the application of Risk Return Paradigm of finance. The broad areas covered are:-